I lead marketing at Frappe, although the journey here was not exactly the expected one.

Back in college, I was pursuing an MBA Tech degree in Marketing at NMIMS when Frappe came for placements. I did my research (of course), but it was the interview round, a vibe check more than a grilling, that made me think this feels right. I joined as a consultant in mid 2020, planning to switch jobs after a year or two, but here I am, still here, still excited.

Over time, I realised I was more drawn to the creative side of things. Content, events, storytelling. I was not as interested in doing the same tasks every day. So I followed that instinct and moved to the marketing team in late 2021. That is where I found my stride.

These days, I focus on building a community that believes in the power of open-source software for businesses. I also care deeply about building a team that feels the same sense of purpose I have found and giving them the space to do their best work.

One of the reasons I have stayed with Frappe is our shared love for radical thinking. We do not blindly follow industry norms or corporate playbooks. We start with first principles and ask what actually makes sense. That keeps things fun, challenging, and meaningful.

Outside of work, I read books, paint landscapes, or escape to somewhere green or blue and quiet. I have a habit of picking up new hobbies when I am bored. Recent experiments include kickboxing and trying to play the violin. Drama and politics do not interest me.

I am here to make the world aware of Frappe and its open-source products and maybe even convince a few skeptics to join the ecosystem while I am at it.